Thursday, 2 February 2012

Day 1 - Morning


Day One!

All very excited and eager to get out and explore New York City, we all were out by of the hotel by 9. Our first stop was to the Times Square Tower, to see the lovely Ann Inc team.

They had arranged breakfast and a number of inspirational people within the business to talk to us about Ann Taylor, Loft, their production line, how they brand themselves and possible career opportunities.

The sheer volume of information they gave us was incredible and I think many of us were a little dazed but never the less inspired.

At the end they did a quick quiz to test us on how well we were listening. I answered a question correctly and got this (above) beautiful Loft bracelet as a prize J


After the Ann Inc orientation and breakfast, we all went downstairs to their Loft store. I think the store summed up the timeless, American Classic, versatile image that the Ann Inc team had just explained to us. I managed to take a few images of the inside of the store: they used lots of bright lighting, collaged images of there current advertising campaign, and photo frame wall displays, as well as mannequins with the date Loft was established. 

Ashley 

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