Our brief is to:
Investigate the full cultural experience of NYC, including;
Retail environments, museums exhibitions, architectural spaces, events and performances etc.
Considering the following:
Considering the following:
•Visual merchandising + In store Environments, Promotional Tools + Marketing Strategies.
•Service + Interaction, Location + Presence,
•Brands + Products, Ideas + Innovations (Technology)
•Ideas + concepts, philosophies + approaches
•Histories + perspectives, relationships + experiences
I should then draw conclusions from my observations that result in 3 key recommendations that could inspire ideas from concept through to launch. The observations I make may go on to inform any aspect of my next project.
“This is a fantastic
opportunity to demonstrate all your marketing and communication skills. The
winning blog will be exciting, visual, have real personality and communicate
your enthusiasm for the subject and the city.”- Tim Rundle lecture 9th December 2011
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| I (Heart) NY concept sketch |
